Ingredients

Skincare ingredients, explained

Plain-English guides to the ingredients everyone is talking about - what they do, who they suit, and the products worth trying.

Repair & hydration

PDRN

The breakout skincare ingredient of 2026 - a repair-focused, deeply hydrating ingredient made from DNA fragments.

Read the guide · 4 products
Barrier · oil · tone

Niacinamide

A gentle, do-it-all vitamin B3 that calms redness, controls oil, evens tone and strengthens the barrier.

Read the guide · 32 products
Anti-ageing · texture

Retinol

The gold-standard vitamin A for smoothing lines, refining texture and clearing breakouts - powerful, but ease it in.

Read the guide · 6 products
Hydration

Hyaluronic Acid

The go-to hydrator that holds water in the skin for a plumper, dewier, more comfortable look - suits everyone.

Read the guide · 30 products
Hydration · repair

Snail Mucin

A cult K-beauty ingredient that hydrates, soothes and gives that plump, glassy glow - gentle and beginner-friendly.

Read the guide · 4 products
Soothing · barrier

Centella Asiatica

The go-to “cica” ingredient for calming redness, soothing irritation and supporting a stressed barrier.

Read the guide · 6 products
Brightening · antioxidant

Vitamin C

The brightening antioxidant that fades dark spots, evens tone and defends against daily damage - a morning-routine staple.

Read the guide · 4 products
Firmness · anti-ageing

Peptides

Gentle “messenger” ingredients that support firmness, smoothness and repair - the low-irritation route to anti-ageing.

Read the guide · 8 products
Redness · blemishes · tone

Azelaic Acid

A gentle multitasker that calms redness, clears blemishes and fades dark spots - great for rosacea-prone and acne-prone skin.

Read the guide · 1 product
Repair · regeneration

Exosomes

A cutting-edge regenerative ingredient - tiny “messenger” vesicles that signal skin repair, one of the buzziest launches in skincare.

Read the guide · 0 products
Hydration · protection

Ectoin

A gentle “extremophile” molecule that deeply hydrates and shields skin from environmental stress - rising fast for sensitive skin.

Read the guide · 0 products
Hydration

Polyglutamic Acid

A next-level humectant that holds even more water than hyaluronic acid, for a long-lasting, dewy, plump finish.

Read the guide · 0 products